
In the modern context, businessmen may understand that they are serving a mass market of consumers; but they may also think that they are doing a good enough job, thank you, and will resent competition that drives down prices and threatens business as usual. The solution may well be selling a fairy tale to the government and getting protections -- licenses, regulations, tariffs, import quotas, legal cartels, subsidies, price supports, public contracts, mandates, etc. The purpose of such things is to impose greater costs on entry, i.e. on new competitors, or on existing competitors, or to shut out competition altogether. Thus, we have charming institutions like the California dairy cartel, which is able to do what most people probably think is universally illegal, to collude in price fixing on dairy products. Most people may not care if the prices of peanuts, or sugar, or tobacco, or even cheese are driven up by government action, but they may also find it hard to believe that the government cooperates in driving up the price of milk. Somehow, the crusading anti-capitalist press suddenly goes blind when monopolies and price-fixing are sanctioned by the government. At the same time, when something like the price of sugar is driven up, companies resort to substitutes, like corn syrup for sweetening, which drives up the price of corn. With federal mandates for the pointless (but vote winning) use of ethanol in gasoline, also manufactured from corn (which will bag Iowa), the price of corn is driven up even on the international market, resulting in food protests in Mexico City (February 2007) and elsewhere.
Thus we begin to see all the irrationalities of a "planned" economy. But there is method behind the madness. What is irrational to the consumer may make perfect sense to the rent-seeking business (such as rent-seeking ethanol producers like the Archer Daniels Midland Company), pining for the days of chartered monopoly corporations. It is not the sense of a free market. Raised on Cargo Cult economics and anti-Capitalist propaganda, politicians and the public may not even know the difference.
Soviet Union, and consumers did want bread, one might think that educated American academics would know better by now. But, of course, they don't.
Several of these principles have been enunciated by the great economist Walter Williams. Also, I believe that corporate profits going to "widows and orphans" is a recollection of Ben Stein about one of his economics professors. I cannot say that giving credit to them for these ideas constitutes agreement with all they say. Walter has an embarrassing habit of defending the Confederacy, while Ben has lately jumped on the anti-Darwinian bandwagon that has become popular with a good many foolish conservatives. This simply goes to show that generally sensible people can have blind spots, or be confused in certain areas -- like Arnold Schwarzenegger becoming a Global Warming enthusiast.
The Practical Rules of Bureaucracy
When the Clinton Administration was promoting an increase in the minimum wage, and Hillary Clinton met with a group of small business owners, one of them, who owned a pizza restaurant, complained that the increased cost might put him out of business. Clinton responded that the Administration "can't be held responsible for every undercapitalized business." It would be an interesting study in what politicians know of economics to figure out what she meant by this.
"Undercapitalized" simply means that not enough money has been invested in a business to get it up and keep it going through the period before it can turn a profit. In those terms, Clinton's answer was besides the point. With increased costs, greater capitalization would simply delay the time when the business could turn a profit, perhaps permanently, while a business already profiting at the margin could be pushed into the red and possible bankruptcy. So the problem of the business there is not undercapitalizing, it is costs imposed by government mandate.
Another way to look at this, however, is if greater capitalization increases productivity, which means that equal or greater production can be effected even with fewer workers (the dynamic that makes Say's Law possible). The "undercapitalized" business thus would be one that cannot reduce its workforce and make the productivity of the workers match the increase in wages. This interpretation of Clinton's statement would thus translate it into, "You need to invest more in your business so that you can fire people and reduce your workforce." It is unlikely to a certainty, however, that Clinton would make such a blunt statement in public. The headlines at the New York Times would scream, "Clinton Tells Business to Cut Jobs!" This is not a policy that any Administration would want to be seen promoting.
It is thus hard to say if Clinton actually understood the meaning of her own answer.
Essential Truths of Corporate Business, Note